Customer-Scanner by 3e60events is a next-generation interactive experience designed to transform product discovery into an engaging, memorable and highly shareable brand activation. Using a spectacular scanning station, participants step into a dedicated area where they are "analyzed" before receiving a personalized recommendation that identifies the product, service or solution best suited to them.
Much more than a simple attraction, Customer-Scanner is an experiential marketing platform that combines storytelling, entertainment, Artificial Intelligence and audience engagement to create an unforgettable customer journey. It attracts visitors, increases dwell time, stimulates curiosity and encourages social media sharing, making it an ideal solution for brands looking to create memorable experiences that generate measurable marketing results.
The experience can be installed as either a temporary activation or a permanent attraction and can be fully customized for virtually any industry, including automotive, food & beverage, confectionery, fashion, beauty, consumer electronics, sports, tourism, financial services, retail and many more.
Today, Customer-Scanner can be further enhanced through the integration of Artificial Intelligence, smart cameras and advanced analytics software, creating an even more personalized, intelligent and immersive experience.
Available for both short-term events and permanent installations, Customer-Scanner transforms a traditional product recommendation into an extraordinary brand experience.
What is Customer-Scanner?
Customer-Scanner is an interactive AI-powered product recommendation experience designed for events, exhibitions, retail environments, shopping malls, roadshows and experiential marketing activations.
Participants enter a specially designed scanning area where an advanced interactive system analyzes them before identifying the product, service or solution that best matches their profile.
The entire experience is presented through immersive storytelling, customized animations, sound effects, lighting and branded multimedia content, transforming a simple recommendation into an engaging and memorable moment.
Customer-Scanner combines:
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Experiential Marketing
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Artificial Intelligence
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Audience Engagement
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Gamification
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Product Recommendation
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Interactive Technology
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Retail Experience
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Brand Storytelling
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Photo Opportunity
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Lead Generation
Transforming Product Discovery into an Experience
Every customer wants to feel unique.
Customer-Scanner transforms the traditional product recommendation process into an immersive experience where every participant becomes the protagonist.
As visitors enter the scanning zone, anticipation builds while the system performs its analysis before revealing the product that perfectly matches their profile. The result is presented through a fully customizable interface supported by lighting effects, immersive audio, animations and branded multimedia content that increase emotional engagement and create a memorable experience.
The outcome is an attraction that generates smiles, conversations, surprise and social sharing while significantly increasing the perceived value of the entire activation.
Artificial Intelligence & Smart Personalization
Customer-Scanner is available in multiple technological configurations.
The standard version delivers a highly engaging interactive storytelling experience, while the advanced version integrates Artificial Intelligence, smart cameras and intelligent software capable of creating even more personalized interactions based on participant characteristics.
The entire experience can be developed by the 3e60events in-house software team, allowing every aspect of the interaction to be customized according to the client's communication objectives, audience profile and brand positioning.
Photo Opportunity, QR Code & Digital Experience
Customer-Scanner can be enhanced with a professional imaging system that automatically captures photos and videos during the scanning experience.
At the end of the activation, participants receive a personalized QR Code providing instant access to a dedicated landing page where they can view:
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Their personal photo
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The experience video
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Their personalized scanner result
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Product recommendations
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Branded multimedia content
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Promotional offers
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Call-to-action links
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Website links
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Registration forms
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Additional interactive experiences
This digital extension allows the experience to continue long after the event, supporting lead generation, CRM integration, remarketing campaigns and social media engagement.
Suitable for Any Industry
One of Customer-Scanner's greatest strengths is its extraordinary versatility.
The experience can recommend virtually any type of product or service, including:
Every installation is fully customized to reflect the client's brand identity, communication strategy and target audience.
Audience Engagement & Marketing Value
Customer-Scanner is far more than an entertaining attraction.
It is a powerful marketing platform designed to support measurable business objectives.
It helps brands:
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Increase footfall
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Extend visitor dwell time
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Improve audience engagement
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Generate qualified leads
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Encourage User Generated Content (UGC)
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Increase social media visibility
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Create memorable customer experiences
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Strengthen brand positioning
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Present products in an innovative way
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Improve visitor interaction
The platform can also be integrated with competitions, loyalty programs, prize mechanics, CRM systems and omnichannel marketing campaigns.
Fully Customized Around Your Brand
Every Customer-Scanner installation is developed specifically for each client.
The Creative Team and Software Development Team of 3e60events can customize:
Every project is designed to reflect the client's brand identity, communication strategy, target audience and campaign objectives.
Key Features
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Interactive product recommendation experience
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AI-powered personalization (optional)
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Custom-designed scanning station
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Immersive storytelling
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Photo & video opportunity
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Personalized QR Code experience
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Dedicated landing page
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Lead generation
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Gamification
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Audience engagement
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User Generated Content (UGC)
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Fully customizable software
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Temporary or permanent installation
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Available for rental or bespoke projects
Ideal For
Customer-Scanner is particularly effective for:
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Brand activations
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Experiential marketing campaigns
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Corporate events
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Trade shows and exhibitions
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Roadshows
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Shopping malls
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Pop-up stores
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Retail experiences
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Product launches
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Fan zones
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Interactive museums
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Family entertainment centers
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Showrooms
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Promotional events
FAQ
What is Customer-Scanner?
Customer-Scanner is an interactive AI-powered experience that identifies the product or service best suited to each participant through an immersive and entertaining scanning journey.
Can it be customized for any brand?
Absolutely. The structure, software, visual identity, interaction flow and scanner results can all be fully customized.
Can Customer-Scanner use Artificial Intelligence?
Yes. An advanced version integrates AI, smart cameras and intelligent analytics software to deliver an even more personalized experience.
Do participants receive photos and videos?
Yes. An optional imaging system automatically captures photos and videos that can be accessed through a personalized QR Code.
Is Customer-Scanner suitable for any industry?
Yes. It can be adapted for automotive, food, confectionery, fashion, beauty, technology, sports, retail, tourism, financial services and virtually any other product or service.
Transform product recommendations into unforgettable experiences with Customer-Scanner by 3e60events. Engage your audience, generate highly shareable content, strengthen your brand positioning and create an innovative experiential marketing activation that visitors will remember long after the event.
info@3e60events.com