What it is: Mind-trend is an innovative tool able to let guests and prospects interact. Various activities, related to brand and claims, can be created and shared. The Virtual Reality program is tailor-made; it is based on the communication needs and the aims of the experiential marketing activity. The brainwave reading system, combined with the software program, is developed by a team of communication experts, a medical research team, that are specialized in the interpretation of the brain's reactions to audio-visual stimuli, together with data analysis experts.The result is an analysis of the participants' emotional, intuitive and rational reactions that, linked with a list of socio-psychological parameters, produces a result that can be combined with the characteristics of commercial products. Mind-trend is developed by 3e60events on specific requests. Mind-trend is suitable for promotional events, trade fairs, experiential marketing activities, road tours, exhibitions, team-building events and product presentation events.

How it works: Mind-trend uses an innovative brain wave reading technology. Participants live a virtual reality experience that produces stimuli divided into categories. The emotional and physical brain responses of the participants are recorded and analyzed through a specifically designed software. In this way, the reactions of the participants, based on the stimuli received, are combined with commercial products that best express their Mind-trend. In this way, it is possible to suggest the most suitable products for each participant, based on their unique emotional reaction. 3e60events can support you from the planning to the realization of the event.
 

Logistic technical needs: the structure is easy to manage and is set-up quickly. The set-ups can be redesigned and built on specific requests based on the needs of the brand. Our team takes care of every phase of the project, from the realization of the VR contents, to the development of the software and the setting of the parameters for the reading of the experience.