Curling-challenge by 3e60events brings the fun, precision and strategic nature of curling directly to events, fan zones, brand activations and team-building programmes through a synthetic curling track that can be installed in virtually any location and used at any time of the year.
No ice or special temperature conditions are required. The synthetic surface allows the curling stones to glide along the track, recreating the essential dynamics of curling in a simple, accessible and entertaining format.
The activity can be offered as an open experience for visitors or transformed into a complete Curling Competition, featuring teams, rankings, tournaments, MCs, entertainment, music, sound effects, award ceremonies and photo and video content.
From a simple setup to a complete Winter Sports Experience featuring scenic elements, branding and multimedia solutions, Curling-challenge can be developed and customized according to the venue, audience and communication objectives of each project.
What is Curling-challenge?
Curling-challenge is an interactive activity inspired by curling that uses a synthetic track, suitable for indoor or outdoor installations and available all year round, allowing participants to slide curling stones towards a target and compete individually or in teams.
The objective is simple: slide the stone along the track and try to stop it as close as possible to the centre of the target.
This immediately understandable game combines precision, strategy, competition and entertainment, making the activity accessible to participants of different ages and skill levels.
Curling Without Ice, All Year Round
One of the main advantages of Curling-challenge is the possibility of creating a curling-inspired experience without the need to build or maintain a real ice rink.
The synthetic surface is designed to allow the stones to glide along the track, making it possible to install the activity in a wide variety of environments.
Shopping malls, exhibitions, convention centres, public squares, fan zones, corporate events, festivals, hospitality areas and temporary event spaces can therefore host a Curling Experience even outside the winter season.
This makes the activity particularly flexible from both a creative and logistical perspective.
A Simple, Strategic & Engaging Game
The rules can be adapted to the specific event format while maintaining a simple and intuitive game mechanic.
Participants take turns sliding the stones towards the target, attempting to reach the centre or achieve the highest possible score.
Behind this apparently simple action are several elements of skill: accuracy, force control, strategy and the ability to read the position of the other stones.
This balance between accessibility and competition makes Curling-challenge entertaining for both participants and spectators.
Suitable for Different Age Groups
The simplicity of the game and its relatively low physical demands make it possible to engage a very broad audience.
Curling-challenge can be adapted for children, teenagers and adults by adjusting playing distances, number of shots, game mechanics and level of competition according to the event audience.
This makes the activity particularly suitable for family events, shopping mall activations, corporate events, fan zones and public events, where an inclusive and easily accessible experience is essential.
Challenges, Competitions & Tournaments
Curling-challenge can easily be transformed into a fully competitive activity.
Different formats can include individual challenges, head-to-head competitions, team competitions, tournaments, qualifying rounds, finals and rankings.
Each participant or team can be given a specific number of stones, with a scoring system designed around the event format.
Leaderboards and digital screens can display scores and rankings, increasing the gamification element and encouraging participants to return to the track and improve their results.
An Ideal Team-Building Activity
Curling combines individual performance with team strategy, making Curling-challenge particularly effective for team-building programmes.
Participants can be divided into teams and work together to determine tactics, playing order and the best strategy for each round.
The competition can be structured as a complete corporate tournament with qualifying rounds, semi-finals and a final, or integrated into larger Corporate Games alongside other activities.
The objective is not simply to win, but to create an experience that encourages collaboration, communication, strategic thinking and team engagement.
MCs, Entertainment & Live Show
A simple curling challenge can be transformed into a genuine entertainment experience.
MCs, presenters and entertainers can introduce participants, explain the rules, comment on each shot, update scores and engage the surrounding audience.
Music, countdowns, jingles, sound effects and award ceremonies can further increase the energy and competitive atmosphere.
In this way, Curling-challenge becomes more than an activity for the players: it can become a form of live entertainment capable of engaging spectators around the track.
Photos, Videos & Shareable Content
The curling track and the spontaneous reactions of participants during each shot create numerous opportunities for original digital content.
Curling-challenge can be integrated with different Photo & Video Experience solutions, generating photos, videos, slow-motion sequences, reaction content and other customized assets.
Content can include the brand logo, event name, graphics, scores and other campaign elements.
Through a QR code, participants can access their personal content, download it directly to their smartphones and share it on social media, extending engagement beyond the physical event.
From a Simple Track to a Complete Winter Sports Experience
A Curling-challenge setup can be extremely simple: a synthetic track, curling stones and a playing area.
For more elaborate projects, the installation can be enhanced with scenic elements, customized structures, graphics, backdrops, lighting, LED screens, artificial snow, alpine or winter-themed environments and dedicated spectator areas.
The track can therefore become the centerpiece of a complete Curling Arena or be combined with other activities as part of a larger Winter Sports Village.
A Fully Customizable Brand Experience
The curling track and surrounding activation area can become powerful communication assets.
Brand colours, logos, key messages and campaign visuals can be integrated across custom flooring, track borders, backdrops, panels, arches, banners, digital screens and other communication touchpoints.
Even the game mechanics can be connected to a specific brand, product or campaign.
In this way, Curling-challenge can evolve from a sports activity into a complete branded experience, combining entertainment, audience engagement and communication.
Fan Zones, Sports Villages & Winter Sports Experiences
Its strong association with one of the most recognizable winter sports makes Curling-challenge particularly suitable for fan zones, sports villages and winter sports events.
The track can be used as a standalone attraction or combined with ski, snowboard, bobsleigh, biathlon, ice hockey and other winter sports simulators and experiences.
Thanks to the synthetic surface, a Winter Sports Experience can be created in virtually any season and location, without depending on real snow or ice.
Brand Activations, Product Launches & Promotional Events
The simplicity of the game mechanics makes Curling-challenge an effective engagement tool for promotional campaigns.
A match, individual shot or challenge can be connected to prizes, giveaways, sampling, promotions or access to exclusive content.
The activity can therefore be used for brand activations, product launches, store openings, sponsor activations and promotional events, giving visitors a clear reason to stop, participate and interact with the brand.
Trade Shows, Roadshows & Shopping Mall Activations
The ability to install a synthetic curling track without the technical complexity of a real ice rink makes Curling-challenge particularly suitable for trade shows, exhibitions, roadshows and shopping mall activations.
The activity can help generate footfall and dwell time, attracting visitors to a booth or promotional area while creating a natural opportunity for interaction with the brand.
Registration, competition, prizes, imaging, QR codes and calls to action can all be integrated into a single customer journey.
Data Capture, QR Codes & Lead Generation
When required, the experience can be connected to registration systems and digital engagement solutions.
Participants can register before playing and subsequently receive their results, rankings, photos, videos, prizes or personalized content through a QR code.
Subject to the appropriate registration and consent processes, the activity can also integrate data capture, lead generation and CRM, transforming an entertainment experience into a measurable marketing touchpoint.
Different Configurations for Different Projects
One of the main strengths of Curling-challenge is its versatility.
The solution can be developed according to the available space, venue, number of participants, target audience, budget and communication objectives.
From a simple synthetic curling track for a promotional activation to a spectacular Curling Arena featuring full branding, MCs, music, lighting, video screens, leaderboards, Photo & Video Experience and spectator areas, each project can be configured differently.
Ideal For
Curling-challenge is ideal for sporting events, Winter Sports Experiences, fan zones, sports villages, brand activations, experiential marketing campaigns, team building, Corporate Games, corporate events, incentive programmes, family events, product launches, store openings, trade shows, exhibitions, roadshows, shopping mall activations, festivals, promotional events, hospitality areas, sponsor activations and audience engagement activities.
The combination of sport, precision, strategy, competition, entertainment and customization creates an activity that is easy to understand, accessible and capable of engaging a wide range of audiences.
Key Features
- Synthetic curling track
- No real ice required
- Suitable for year-round use
- Indoor and outdoor installations, subject to technical assessment
- Suitable for different age groups
- Simple and intuitive game mechanics
- Individual challenges
- Head-to-head competitions
- Team competitions
- Tournaments and rankings
- Leaderboards and gamification
- Ideal for team building and Corporate Games
- Optional MCs, presenters and entertainers
- Music, countdowns and sound effects
- Photo & Video Experience
- QR codes and social sharing
- Data capture and lead generation options
- Fully customizable track and activation area
- Multiple branding and communication opportunities
- From simple setups to fully themed installations
- Integration into fan zones and Winter Sports Villages
Frequently Asked Questions
What is Curling-challenge?
Curling-challenge is an interactive curling-inspired activity using a synthetic track that can be installed in different types of venues and used throughout the year, allowing participants to compete by sliding curling stones towards a target.
Does Curling-challenge require real ice?
No. Curling-challenge uses a synthetic surface, allowing the experience to be created without the need for a traditional ice rink.
Can Curling-challenge be used during the summer?
Yes. One of the main advantages of the synthetic track is that the activity can be offered at any time of the year, including events that are not necessarily winter-themed.
Can competitions and tournaments be organized?
Yes. Individual challenges, head-to-head competitions, team competitions, tournaments, qualifying rounds, finals and rankings can all be created.
Is Curling-challenge suitable for team building?
Yes. The combination of strategy, precision, collaboration and competition makes Curling-challenge particularly suitable for team-building programmes, Corporate Games and incentive events.
Is Curling-challenge suitable for children?
Yes. The simplicity of the activity makes it possible to adapt the experience to participants of different ages by adjusting distances, game formats and competition mechanics.
Can the curling track be branded?
Yes. The track and entire activation area can be customized with logos, colours, graphics, campaign messages and a wide range of communication elements.
Can MCs and entertainment be added?
Yes. MCs, presenters and entertainers can manage the competition, engage the audience and transform the activity into a live entertainment experience with music, countdowns, sound effects and award ceremonies.
Can photos and videos be integrated into the experience?
Yes. Different Photo & Video Experience solutions can be incorporated to generate customized content that participants can access, download and share through QR codes.
Does the installation need to have a winter theme?
No. Curling-challenge can be installed as a very simple sports activity or transformed into a fully themed and customized scenic experience according to the event concept.
Contact Us
Bring the fun, precision and strategy of curling to your next event with Curling-challenge by 3e60events.
From a simple synthetic track to a spectacular, fully customized Curling Arena, we can create an experience combining sport, competition, team building, entertainment, branding, gamification and digital content, adaptable to different venues and available all year round.
Slide. Aim. Compete.
info@3e60events.com