Ice-speed by 3e60events brings the speed and adrenaline of ice speed skating directly to events, fan zones, brand activations and team-building activities through an interactive simulator that recreates the dynamics of speed skating.
Participants step onto a dedicated platform and use lateral body movements inspired by real speed skating to control their virtual athlete on screen.
Physical performance is transformed into a digital race in real time: the faster and more effectively the participant moves, the faster the virtual skater performs.
The system can be used individually or configured to allow two or more participants to compete simultaneously, creating challenges, races, tournaments and team-building competitions.
From a simple setup to a complete Speed Skating Arena, Ice-speed can be integrated with large screens, scenic environments, branding, leaderboards, MCs, music, sound effects and photo and video solutions.
What is Ice-speed?
Ice-speed is an interactive speed skating simulator that allows participants to control a virtual skater through physical movements performed on a dedicated platform, transforming the player’s performance into speed and movement within a digital race.
The experience combines physical activity, sport, technology, competition and gamification, offering an intuitive and engaging way to experience a discipline that would normally require a specialized ice facility.
No real ice, skates or skating rink are required, making the experience suitable for a wide variety of indoor venues.
Experience the Speed of Ice Skating
Speed skating is a discipline defined by speed, rhythm, balance and powerful lateral movements.
Ice-speed recreates these elements through a physical interface that requires participants to move laterally across the platform, simulating the athletic movement of speed skating.
The system detects the participant’s movement and transfers it to the virtual skater in real time.
Instead of simply using a controller, the participant’s own body becomes the controller of the digital performance.
Physical Sport Meets Digital Experience
One of the distinctive features of Ice-speed is the integration of physical activity with a digital environment.
Participants must find the right rhythm, coordinate their movements and maintain an effective performance to increase the speed of their virtual athlete.
The screen can display the progress of the race together with information such as speed, distance, time, position and final result, creating a competition that is immediately understandable for both participants and spectators.
Head-to-Head Competition
One of the most engaging configurations allows two participants to race simultaneously.
Each player uses their own platform to control a virtual speed skater, while a large screen can display both performances and the progress of the race at the same time.
The head-to-head format significantly increases engagement, as participants can see in real time who is accelerating, who is leading and who crosses the finish line first.
The result is an exciting Speed Skating Challenge that engages both competitors and spectators.
Challenges, Competitions & Tournaments
Ice-speed can be used to create a wide range of competitive formats.
In addition to head-to-head races, the experience can include qualifying rounds, tournaments, individual or team competitions, daily records and finals.
Results can be incorporated into rankings and leaderboards, encouraging participants to improve their performance and compete against friends, colleagues or other visitors.
This gamification element makes the activity particularly effective for events where audience engagement and competition are central to the experience.
An Engaging Experience for Spectators Too
Ice-speed engages not only the people taking part in the race but also the surrounding audience.
A large screen allows spectators to follow the virtual competition while simultaneously watching the physical effort and movements of the participants on the platforms.
The combination of real physical performance and virtual competition creates an entertaining spectator experience and can transform the activity into a genuine moment of live entertainment.
MCs, Music & Entertainment
The experience can be further enhanced with MCs, presenters and entertainers.
Countdowns, competitor introductions, live race commentary, ranking updates and award ceremonies can transform a simple challenge into a complete sports competition.
Music, sound effects, jingles and audiovisual content can add energy and atmosphere, increasing engagement for both participants and spectators.
Team Building & Corporate Games
The combination of physical activity, competition and measurable results makes Ice-speed particularly effective for team building and Corporate Games.
Participants can be divided into teams and collect points across different rounds.
Qualifying sessions, head-to-head races and finals can be used to create a complete corporate tournament, while Ice-speed can also be combined with other sports activities to develop a customized multi-sport competition.
The format encourages participation, team spirit, positive competition and group engagement.
Fan Zones, Sports Villages & Winter Sports Experiences
Its strong connection with speed skating makes Ice-speed particularly suitable for fan zones, sports villages and winter sports events.
The experience gives audiences an opportunity to actively engage with an exciting sport that would normally be difficult to try without specialized facilities.
Ice-speed can be used as a standalone attraction or combined with simulators and experiences dedicated to skiing, snowboarding, bobsleigh, biathlon, curling, ice hockey and other winter sports, creating a complete Winter Sports Experience.
A Fully Customizable Experience
The structure, platforms and surrounding activation area can be customized according to the client’s brand identity.
Logos, colours, graphics, key messages, backdrops, customized flooring, panels, scenic structures and digital communication elements can transform Ice-speed into a complete branded experience.
Depending on the software configuration, the digital environment can also be customized with branding, graphics, campaign messages and other communication elements.
From a Simple Setup to a Speed Skating Arena
The configuration can be adapted to the requirements and objectives of each project.
A relatively simple setup can feature the interactive platforms and a screen, while more elaborate installations can incorporate large LED walls, winter-themed scenery, lighting, audio, leaderboards, spectator areas and entertainment systems.
For premium projects, the activity can therefore be transformed into a complete Speed Skating Arena, increasing both the immersive quality and the visual impact of the activation.
Photo & Video Experience and Social Sharing
The participants’ physical movements and the competitive nature of the experience naturally generate entertaining moments and engaging content.
Ice-speed can be integrated with different Photo & Video Experience solutions, capturing photos, videos and reaction content during the race.
Content can be customized with the brand logo, event name, graphics, race result and other campaign elements.
Through a QR code, participants can access their personal content, download it directly to their smartphones and share it on social media, extending the digital reach of the activation.
Brand Activations, Product Launches & Promotional Events
Speed, performance, energy and competition are concepts that can be creatively connected with a wide range of brands, products and campaigns.
For this reason, Ice-speed can be used not only for sporting events but also for brand activations, product launches, store openings, promotional events, sponsor activations and roadshows.
The competition can be linked to prizes, giveaways, sampling or other promotional mechanics, creating an experience designed to attract audiences and encourage direct interaction with the brand.
Trade Shows, Roadshows & Shopping Mall Activations
Its strong visual impact and suitability for indoor environments make Ice-speed an attractive solution for trade shows, exhibitions, conventions, roadshows and shopping mall activations.
The competition creates a natural gathering point and can help increase footfall, dwell time and audience engagement.
Registration, gameplay, results, leaderboards, prizes and digital content can all be integrated into a single customer journey.
Data Capture, QR Codes & Lead Generation
When required, the experience can be connected to a participant registration system.
Results, rankings, photos, videos, prizes and personalized content can be associated with individual participants and made available through a QR code.
Subject to the appropriate registration and consent procedures, the experience can also integrate data capture, lead generation and CRM, transforming the activity into a measurable marketing touchpoint.
Different Configurations for Different Projects
Ice-speed can be configured according to the available space, number of participants, venue, target audience, budget and communication objectives.
The solution can range from a compact configuration to a large-scale, scenic multi-player installation featuring a large screen, MC, leaderboard and spectator area.
This modularity allows the experience to work in very different environments while keeping the combination of physical movement, digital competition and entertainment at the heart of the activation.
Ideal For
Ice-speed is ideal for sporting events, Winter Sports Experiences, fan zones, sports villages, brand activations, experiential marketing campaigns, team building, Corporate Games, corporate events, incentive programmes, roadshows, trade shows, exhibitions, shopping mall activations, festivals, product launches, store openings, promotional events, hospitality areas and sponsor activations.
The combination of sport, movement, technology, speed, competition and gamification creates an experience that is easy to understand, visually engaging and highly interactive.
Key Features
- Interactive speed skating simulator
- Virtual skater controlled through physical movement
- Dedicated interactive platform
- Lateral movement inspired by speed skating
- Sports experience without real ice or skates
- Individual game mode
- Head-to-head competition
- Multi-player configurations
- Speed, distance, time and position display
- Challenges, races and tournaments
- Qualifying rounds and finals
- Leaderboards and rankings
- Gamification
- Team building and Corporate Games
- Optional MCs, presenters and entertainers
- Music and sound effects
- Large screens and LED walls
- Customizable structure and activation area
- Digital branding depending on software configuration
- Photo & Video Experience
- QR codes and social sharing
- Data capture and lead generation options
- Integration into fan zones and Winter Sports Villages
Frequently Asked Questions
What is Ice-speed?
Ice-speed is an interactive speed skating simulator that allows participants to control a virtual skater through physical movements performed on a dedicated platform, transforming the player’s performance into speed within a digital race.
Does Ice-speed require real ice or skates?
No. The experience uses an interactive platform and a digital environment, so no real ice rink or skates are required.
How does the participant control the virtual skater?
The participant performs lateral physical movements on the platform. The system detects the performance and translates it into the movement and speed of the virtual skater.
Can two people compete at the same time?
Yes. Ice-speed can be configured for head-to-head competitions where two participants race simultaneously and follow their performances on screen.
Can tournaments be organized?
Yes. Individual challenges, head-to-head races, qualifying rounds, tournaments, rankings, records and finals can all be incorporated into the experience.
Is Ice-speed suitable for team building?
Yes. The combination of physical activity, measurable performance and competition makes Ice-speed particularly suitable for team building, Corporate Games and incentive events.
Can the experience be customized?
Yes. The structure and activation area can be customized with colours, logos, graphics and communication elements. Depending on the software configuration, the digital environment can also incorporate branding and campaign content.
Can MCs and entertainment be added?
Yes. MCs, presenters, music, sound effects, countdowns and award ceremonies can be integrated to transform each race into a genuine live entertainment experience.
Can photos and videos be integrated?
Yes. Different Photo & Video Experience solutions can be incorporated to create personalized content that participants can access, download and share through QR codes and social media.
Can Ice-speed be integrated into a Winter Sports Village?
Yes. Ice-speed can be used as a standalone attraction or combined with other winter sports activities to create a complete Winter Sports Experience.
Contact Us
Bring the speed and adrenaline of speed skating to your next event with Ice-speed by 3e60events.
From a simple head-to-head competition to a spectacular, fully customized Speed Skating Arena, we can create an experience combining sport, movement, technology, competition, entertainment, branding and gamification.
Move. Race. Beat the Time.
info@3e60events.com