Ice-hockey-shootout by 3e60events is an interactive ice hockey simulator that transforms shooting at goal into an exciting digital skill challenge, combining sport, technology, competition and audience engagement.
Participants use a real hockey stick and puck to take shots from a dedicated playing area. The system detects the action, while the software transforms each shot into an interactive challenge featuring targets, scores, results and digital content.
The flexibility of the software makes it possible to create different types of challenges, from simple accuracy tests to competitions, points-based games and fully customized activities designed around a specific brand, product or event.
Ice-hockey-shootout is available both in a Front Screen version, offering a compact solution that can be easily integrated into different venues, and in a spectacular Immersive configuration with projection across three walls, surrounding the participant with a virtual environment inspired by a real ice hockey arena.
What is Ice-hockey-shootout?
Ice-hockey-shootout is an interactive ice hockey simulator that allows participants to take part in different shooting challenges using a real hockey stick and puck, while dedicated software manages targets, scoring, content, rankings and game mechanics.
The experience combines a real physical action – shooting the puck – with a digital environment that reacts to the participant’s performance.
The result is an intuitive, competitive and highly engaging interactive sports experience, suitable both for ice hockey fans and for participants trying the sport for the first time.
Test Your Accuracy and Skills
The objective can be simple: aim, shoot and score as many points as possible.
However, the simplicity of the interaction makes it possible to develop a wide variety of game mechanics.
Different targets can award different scores, appear in sequence or require participants to react quickly. Depending on the software, the challenge can reward accuracy, speed, strategy, reaction time or overall score.
Each session can include a predefined number of shots, creating a fast-paced and dynamic challenge that is also ideal for events with a high volume of participants.
Different Game Modes
One of the key strengths of Ice-hockey-shootout is the possibility to use or develop different game modes.
The same installation can become a Target Challenge, Accuracy Challenge, Points Challenge, Reaction Challenge, or a competition between individual participants or teams.
The software can manage the number of shots, targets, point values, difficulty levels, results and different scoring mechanics.
This allows the experience to be adapted to the target audience and objectives of each project while keeping the interaction simple and intuitive.
Two Configurations: Front Screen or Immersive Experience
Ice-hockey-shootout is available in two main configurations.
The Front Screen version uses a large screen or projection surface positioned directly in front of the participant. It is a compact and versatile solution particularly suitable for exhibitions, trade show booths, shopping malls, corporate events, roadshows and brand activations.
The Immersive version uses projection across three walls, creating a panoramic visual environment that surrounds the participant and significantly increases the level of immersion.
The ice rink, spectators, goal and digital elements can extend across the side walls, creating the sensation of physically stepping into a virtual ice hockey arena.
The most appropriate configuration can be selected according to the available space, venue, expected participant flow, budget and desired level of visual impact.
An Immersive Ice Hockey Arena Experience
In the panoramic configuration, projection technology can transform the entire playing area into an Immersive Ice Hockey Experience.
Participants can virtually find themselves in front of the goal inside a packed arena, while graphics, scoreboards, branding and digital content recreate the atmosphere of a real ice hockey competition.
The immersive environment also increases the visual impact for spectators, turning Ice-hockey-shootout into a powerful audience attraction within the event.
Standard or Fully Customized Software
Software is one of the most important elements of the experience.
Standard configurations can be used, or graphics, game modes, scoring systems, targets and content can be customized to match the specific requirements of each project.
For special activations, we can develop a fully customized interactive experience, creating dedicated game mechanics, environments and content specifically connected to the client, campaign or product.
The simulator can therefore evolve from a sports challenge into a complete platform for experiential marketing and branded entertainment.
Product Placement & Product Integration
One of the most interesting possibilities is the direct integration of the client’s product into the experience.
Products, packaging, logos or other brand elements can become part of the digital environment. They can appear inside the virtual arena, be incorporated into targets, become part of the challenge itself or play a role in the game’s storytelling.
This makes Ice-hockey-shootout particularly effective for product launches, product presentations, sampling activations and retail promotions, because the product does not simply need to be displayed next to the activity – it can become an integral part of the interaction.
The entire experience can therefore be designed around the product and the communication objectives of the campaign.
A Fully Customizable Brand Experience
The entire activity can be customized according to the client’s brand identity.
Customization can include the software, virtual arena, targets, scoreboard, graphics, messages, backdrops, flooring, shooting area and physical structures.
In the immersive version, the large projection surfaces make it possible to create a fully branded environment, significantly increasing the visibility and impact of the brand or partner.
The brand can therefore accompany participants throughout the entire customer journey: from the waiting area to the challenge itself, from the display of results to potential digital sharing after the experience.
Challenges, Competitions & Leaderboards
The nature of Ice-hockey-shootout makes it particularly suitable for gamification.
Participants can compete for the highest score, while results can feed into an individual or team leaderboard.
Qualifying rounds, head-to-head challenges, tournaments, corporate competitions, daily records and finals can all be organized.
Displaying results encourages participation and motivates players to try again, improve their performance and beat the event record.
An Effective Team Building Experience
The activity can easily be transformed into a corporate competition.
Participants can be divided into teams, with individual performances contributing to the overall team score.
Accuracy, concentration, competitive pressure and support between colleagues make Ice-hockey-shootout particularly suitable for team building, corporate events, incentive programs and company days.
The activity can also be combined with other sports simulators to create Corporate Games or multi-sport competitions.
Fan Zones, Sports Villages & Sporting Events
Ice-hockey-shootout is a natural fit for fan zones, sports villages and winter sports events.
The activity transforms spectators into active participants, giving them the opportunity to experience one of the most recognizable actions in ice hockey: shooting at goal.
The challenge can operate as a standalone attraction or become part of a larger Winter Sports Experience, together with ski, snowboard, biathlon, bobsleigh and other winter sports simulators.
Exhibitions & Trade Shows
The simulator is also an effective tool for increasing traffic and engagement at exhibition booths and trade shows.
An interactive sports activity attracts attention, increases dwell time and gives the sales team a natural opportunity to start conversations with visitors and prospects.
Participation can be connected to registration, competitions, prizes or other promotional mechanics, transforming the activity into a tool for lead generation and audience engagement.
The ability to integrate products and brand messages directly into the software also makes the simulator suitable for companies with no direct connection to ice hockey or sport.
Product Launches, Retail & Promotional Events
The creative flexibility of the software means that Ice-hockey-shootout can also be adapted for product launches, store openings, shopping mall activations and promotional campaigns.
A new car, smartphone, beverage, sneaker or virtually any other product can become part of the digital environment or game mechanics.
The concept of “hit the target” can also be creatively connected to campaign messaging, product features or specific brand objectives, making the activity relevant far beyond the world of sport.
Audience Engagement & Live Entertainment
The challenge is engaging not only for participants but also for spectators.
The audience can follow every shot, immediately see the result and compare each performance with previous scores.
An MC can introduce participants, comment on their performances and update the rankings, transforming the activity into a live competition.
In the immersive configuration, the large digital surfaces further increase visibility and allow the challenge to become a major audience attraction within the venue.
Data Capture, QR Codes & Lead Generation
When required, the experience can be connected to a participant registration system.
Participants can check in via tablet, touchscreen or QR code before starting the challenge.
Their name, team and score can be linked to their performance and used to manage leaderboards, contests and prizes.
Depending on the project, this makes it possible to integrate data capture, lead generation, CRM and digital engagement into the overall experience.
An Experience to Enjoy and Share
The shooting action, the concentration before each attempt and the reaction to the final score naturally create engaging opportunities for photo and video content.
The activation can be integrated with imaging systems, video, branded content and QR codes, allowing participants to receive and share content connected to their experience.
This can encourage UGC – User Generated Content and extend the visibility of the activation across digital and social media channels.
Different Configurations for Different Projects
Ice-hockey-shootout can be adapted to the specific requirements of each event.
The experience can range from a relatively compact Front Screen configuration to a large-scale Immersive installation with three-wall projection, scenic elements, branding, leaderboards and a dedicated spectator area.
Software, video technology, footprint, number of challenges, level of customization and operational setup can all be defined according to the venue, target audience, expected number of participants, communication objectives and budget.
This modular approach makes the product suitable for everything from smaller corporate events and trade show booths to major fan zones and large-scale brand activations.
Ideal For
Ice-hockey-shootout is ideal for fan zones, sports villages, winter sports events, sporting events, brand activations, experiential marketing campaigns, product launches, product presentations, corporate events, team building, incentive events, roadshows, exhibitions, trade shows, shopping mall activations, retail openings, promotional events, festivals, conventions, hospitality areas and Winter Sports Experiences.
The combination of sport, technology, skill, competition, gamification and customization creates an intuitive and highly engaging experience that can be adapted to a wide range of industries and communication objectives.
Key Features
- Interactive ice hockey simulator
- Ice hockey shooting skill challenge
- Real hockey stick and puck interaction
- Multiple game modes
- Customizable targets and scoring systems
- Front Screen configuration
- Immersive three-wall projection configuration
- Customizable virtual environment
- Standard or customized software
- Fully bespoke challenge development available
- Product placement and product integration
- Physical and digital branding
- Individual and team competitions
- Gamification
- Leaderboards and rankings
- Team building applications
- Optional data capture and lead generation
- QR code and digital engagement integration
- Imaging and social sharing options
- High audience engagement
- Configurations adaptable to different spaces and budgets
- Standalone installation or integration into a larger Winter Sports Experience
Frequently Asked Questions
What is Ice-hockey-shootout?
Ice-hockey-shootout is an interactive ice hockey simulator that allows participants to take part in different shooting challenges using a hockey stick and puck, while dedicated software manages targets, scores, results and game mechanics.
What types of challenges can be created?
The software can support different activities based on accuracy, scoring, targets, reaction time and other game mechanics. Specific challenges can also be developed according to the objectives of each project.
What is the difference between the Front Screen and Immersive versions?
The Front Screen version uses a single large video or projection surface positioned in front of the participant and offers a more compact setup. The Immersive version uses projection across three walls to create a panoramic environment that surrounds the participant and significantly increases the level of immersion.
Can the software be customized?
Yes. Graphics, branding, targets, scoring, environments and game mechanics can all be customized. For specific projects, fully bespoke experiences and digital content can also be developed.
Can a product be integrated into the game?
Yes. Products, packaging, logos and other brand elements can be integrated directly into the digital experience, making Ice-hockey-shootout particularly suitable for product launches, product presentations and brand activations.
Can Ice-hockey-shootout be used for competitions?
Yes. Results can be used to create individual or team rankings, challenges, tournaments, qualifying rounds and finals.
Is Ice-hockey-shootout suitable for team building?
Yes. Participants can be divided into teams, individual scores can contribute to an overall team result, and different competitive formats can be developed for corporate events and team building activities.
Do participants need previous ice hockey experience?
No. Game mechanics can be configured with different levels of difficulty, allowing participants with no previous hockey experience to quickly understand the activity and take part.
Can Ice-hockey-shootout be used at exhibitions and trade shows?
Yes. The Front Screen configuration is particularly effective for exhibition booths, where the activity can attract visitors, increase dwell time and support engagement and lead generation activities.
Can it be combined with other sports simulators?
Yes. Ice-hockey-shootout can operate as a standalone experience or be combined with other sports activities and simulators to create Sports Villages, Winter Sports Experiences, Corporate Games and large interactive fan zones.
Contact Us
Transform an ice hockey shot into an engaging digital experience with Ice-hockey-shootout by 3e60events.
From a compact Front Screen configuration to a spectacular Immersive Ice Hockey Experience with three-wall projection, we can develop a fully customized activation combining software, game mechanics, branding, product integration, leaderboards, gamification and digital engagement.
Aim. Shoot. Score.
info@3e60events.com