The Customised Projects by 3e60events represent the most advanced and spectacular expression of experiential marketing on wheels, designed for brands and agencies that want to stand out through fully unconventional, highly scenic, and truly memorable promotional vehicles.

This is not just about a vehicle, but about our capability to design, produce, and manage one-of-a-kind solutions, characterized by original shapes, non-conventional designs, and highly creative scenic elements, capable of becoming true mobile landmarks. From structures inspired by iconic products to striking architectural forms and fully custom concepts, each project is created to capture attention and generate immediate visual impact.

These vehicles are ideal for brand activations, viral campaigns, roadshows, product launches, promotional events, urban installations, and guerrilla marketing initiatives, offering a unique platform to deliver immersive, engaging, and highly shareable experiences. Thanks to their distinctive design, they are perfect for increasing footfall, engagement, brand awareness, and social media amplification.

Each project is developed on a fully bespoke basis, following a process that includes creative concept development, technical design, engineering, production, and operational management, ensuring solutions that are perfectly aligned with the client’s communication objectives. Vehicles can integrate large-scale branding, AV systems, scenic lighting, interactive technologies, digital experiences, and display solutions, transforming them into powerful mobile platforms for storytelling and audience interaction.

The “Brand in Motion” department of 3e60events oversees every stage of the project, ensuring high-quality standards, structural safety, and full regulatory compliance, even for the most complex builds. Our experience enables us to manage special projects across urban environments, international events, and multi-location activations.

Available for custom projects and special productions, Custom Creative Vehicles are the ideal solution for brands looking to break conventions and deliver iconic, spectacular, and high-impact activations, turning each vehicle into a powerful strategic asset for brand communication and experience.