Bobsleigh-push-challenge by 3e60events brings one of the most exciting and decisive moments in bobsleigh racing directly to events, fan zones and brand activations: the start and initial push of the bobsleigh.
Participants take on an authentic Bobsleigh Start Challenge, pushing the bobsleigh along a dedicated track and trying to achieve the fastest possible time. A professional timing system using infrared sensors precisely measures each performance, transforming every attempt into an exciting, competitive challenge that is also highly engaging for spectators.
The experience can be delivered in many different configurations: from a simple track with a bobsleigh and professional timing system to a complete Bobsleigh Experience, featuring scenic elements, graphics, screens, leaderboards, spectator areas and an environment inspired by major international competitions.
What is Bobsleigh-push-challenge?
Bobsleigh-push-challenge is an interactive sports challenge that allows participants to experience the start and push phase of a bobsleigh run, pushing a real bobsleigh-style sled along a dedicated track while a professional infrared sensor system records their performance time.
The start is a crucial phase in bobsleigh racing: speed, power, coordination and the team’s ability to accelerate the sled during the first few metres can significantly influence the overall race performance.
Bobsleigh-push-challenge transforms this technical element of the sport into an accessible, spectacular and highly engaging activity suitable for sports events, corporate events and promotional activations.
Experience the Power of a Bobsleigh Start
Participants position themselves behind the bobsleigh, wait for the starting signal and then push as hard and as fast as possible, accelerating the sled along the track and attempting to complete the measured distance in the shortest possible time.
The challenge is immediate and intuitive: get ready, start, push and beat the time.
The simplicity of the mechanics makes the activity easy for spectators to understand, while its physical and competitive nature generates strong engagement among both participants and audiences.
Professional Infrared Timing System
The push time is recorded using a professional infrared timing system, creating a competition format inspired by the timing technology used in professional sporting events.
Infrared sensors detect the bobsleigh as it travels along the measured section of the track, providing precise performance data.
Results can be displayed immediately on a digital timer or integrated into a digital system with rankings and leaderboards, turning every attempt into part of a larger competition.
Individual or Team Challenge
Depending on the bobsleigh configuration and event format, Bobsleigh-push-challenge can be organised as either an individual challenge or a team competition.
In team configurations, participants must coordinate their start, acceleration and push, adding an important element of cooperation, synchronisation and collective performance.
This makes the activity particularly effective for team building, corporate events, incentive programmes and Corporate Games, where each result can contribute to a wider competition between teams.
Challenges, Competitions & Leaderboards
The professional timing system makes it easy to create different competition formats.
Each participant or team can have one or multiple attempts to improve their performance and climb the leaderboard.
Qualifying rounds, individual challenges, team competitions, daily records, finals and award ceremonies can all be incorporated into the experience.
Displaying the fastest times increases the gamification element and encourages participants to compete, improve their performance and attempt to beat the event record.
A Track Adaptable to the Available Space
The length of the track can be adapted according to the available space and the characteristics of the venue.
We can develop relatively compact configurations or longer tracks that allow greater acceleration and create an even more spectacular challenge.
The layout is designed according to available space, safety requirements, participant flow, spectator areas and event objectives, allowing the activity to be integrated into a wide variety of venues.
From a Simple Setup to a Complete Bobsleigh Experience
Bobsleigh-push-challenge can be installed as a simple configuration featuring the bobsleigh, track, professional timing system and time display, or transformed into a much more elaborate experience.
Winter-themed scenic elements, artificial snow, graphics inspired by real bobsleigh tracks, start structures, arches, branded barriers, screens, displays, lighting and dedicated spectator areas can all contribute to recreating the atmosphere of a major bobsleigh competition.
The entire installation can therefore become a complete Winter Sports Experience, capable of attracting audiences and becoming one of the central attractions within a fan zone or event.
A Fully Customisable Brand Experience
The bobsleigh, track and entire activation area can be customised according to the visual identity of the client, brand or sponsor.
Logos, colours, key messages, graphics, backdrops, start and finish arches, barriers, displays and leaderboards can all be integrated into the experience.
The concept can also be developed around a specific campaign, creating a branded experience where sport, competition and communication become part of the same customer journey.
Photos, Videos & Shareable Content
The dynamic nature of the bobsleigh start naturally creates exciting photo and video content.
The experience can be integrated with an automated imaging system capable of capturing photos and videos of each performance.
At the end of the challenge, participants can access their personal content through a QR code, download it directly to their smartphone and share it through their preferred social media platforms.
Photos and videos can be customised with brand logos, event names, performance results, graphics and campaign messages, transforming each participation into potentially shareable branded content.
Personalised Participation Certificate
At the end of the experience, participants can also receive a personalised Bobsleigh-push-challenge certificate.
The certificate can include the participant’s or team’s name, recorded time, ranking position, event branding and other customised information.
It can be provided as a printed certificate or made available digitally through a QR code, creating an additional souvenir of the experience and another communication touchpoint for the brand.
QR Code, Data Capture & Lead Generation
The QR code can become part of a broader digital customer journey.
In addition to providing access to photos, videos and certificates, it can direct participants to a customised landing page displaying their result, ranking, product or brand information, calls to action and additional content.
When required by the project and subject to the appropriate registration and consent process, the experience can also integrate data capture, lead generation and CRM, transforming the sports activity into a measurable engagement and marketing tool.
Fan Zones & Sports Villages
Bobsleigh-push-challenge is particularly suitable for fan zones, sports villages, winter sports events and major sporting occasions.
The presence of a real bobsleigh-style sled and the opportunity to physically experience the start phase create a powerful attraction, allowing audiences to actively discover a sport they would normally experience only as spectators.
The activity can be used as a standalone attraction or integrated into a larger Winter Sports Village, alongside ski, snowboard, biathlon, ice hockey and other winter sports simulators and experiences.
Team Building & Corporate Events
Power and speed are important, but in team configurations coordination, collaboration and synchronisation are equally essential to achieving the best performance.
For this reason, Bobsleigh-push-challenge can become a highly effective team-building activity.
Teams can compete against each other, collect points and participate in rankings and finals. The challenge can also be combined with other activities to create fully customised Corporate Games or multi-sport competitions.
Product Launches, Store Openings & Brand Activations
The entire installation can be transformed into a customised brand activation, product launch or store opening experience.
The bobsleigh itself becomes a powerful communication asset, while the track and surrounding environment can be fully branded with campaign colours, graphics and messages.
Concepts such as start, acceleration, speed, power and performance can also be creatively connected to the launch of a new product, service or project.
This makes Bobsleigh-push-challenge an effective activation even for brands that have no direct connection with bobsleigh or winter sports.
Trade Shows, Roadshows & Shopping Mall Activations
The ability to adapt the track length makes the activity suitable for trade shows, exhibitions, roadshows, shopping malls and large promotional spaces.
The movement of the bobsleigh, the physical competition and the immediate display of performance times naturally attract attention and can help generate traffic around a booth or branded activation area.
The experience can be connected to registrations, contests, prizes, sampling, product presentations and lead generation, creating an activation designed to increase footfall, dwell time and audience engagement.
An Attraction for Spectators Too
Bobsleigh-push-challenge engages not only the participants but also the surrounding audience.
Spectators can follow the preparation, countdown, start and push before immediately discovering the final result.
An MC or presenter can comment on each performance, update the rankings and engage the crowd, transforming the challenge into a genuine live entertainment experience.
Screens and leaderboards can display times, records and rankings in real time, further increasing the competitive atmosphere.
Different Configurations for Different Projects
One of the main strengths of Bobsleigh-push-challenge is its flexibility.
The configuration can be designed according to the available space, expected number of participants, venue, budget and communication objectives.
The experience can range from an essential solution featuring a track, bobsleigh and professional timing system to a fully themed Bobsleigh Start Arena, complete with scenic elements, artificial snow, lighting, large screens, leaderboards, spectator areas, photo and video systems and digital engagement.
The length of the track can also be adapted to suit venues of different sizes.
Ideal For
Bobsleigh-push-challenge is ideal for fan zones, sports villages, Winter Sports Experiences, sporting events, winter sports events, brand activations, experiential marketing campaigns, team building, corporate events, incentive programmes, Corporate Games, product launches, store openings, roadshows, trade shows, exhibitions, shopping mall activations, festivals, promotional events, hospitality areas and sponsor engagement activities.
The combination of sport, physical performance, technology, competition, gamification and social sharing transforms one of the most distinctive elements of bobsleigh racing into an accessible and highly engaging experience for a wide range of audiences.
Key Features
- Interactive bobsleigh start and push challenge
- Bobsleigh-style sled on a dedicated track
- Professional timing system
- Infrared sensors
- Precise performance measurement
- Individual and team configurations
- Adaptable track length
- Challenges and competitions
- Rankings and leaderboards
- Team building and Corporate Games
- Full customisation of the bobsleigh and activation area
- From simple setups to fully themed installations
- Photo & Video Experience
- QR code content delivery
- Social media sharing
- Personalised participation certificates
- Data capture and lead generation options
- Integration into Winter Sports Villages and fan zones
- Suitable for indoor and outdoor installations, subject to technical assessment
Frequently Asked Questions
What is Bobsleigh-push-challenge?
Bobsleigh-push-challenge is an interactive sports experience that allows participants to recreate the start and push phase of a bobsleigh run on a dedicated track, with their performance measured by a professional infrared timing system.
How is the performance time measured?
A professional infrared sensor system detects the bobsleigh as it travels through the measured section of the track, providing precise timing data for each performance.
Is the track length fixed?
No. The length of the track can be adapted according to the available space, venue characteristics and selected event configuration.
Can Bobsleigh-push-challenge be used for competitions?
Yes. Individual and team challenges, qualifying rounds, daily records, rankings and finals can all be created using the performance times recorded by the system.
Is Bobsleigh-push-challenge suitable for team building?
Yes. In team configurations, coordination and synchronisation are essential to achieving a strong performance, making the experience particularly suitable for team building and Corporate Games.
Can the bobsleigh and activation area be branded?
Yes. The bobsleigh and entire activation area can be customised with the client’s or sponsor’s logos, colours, campaign messages and graphics.
Can participants receive photos and videos?
Yes. A photo and video system can be integrated into the experience to capture each performance. Through a QR code, participants can access, download and share their content on social media.
Can participants receive a personalised certificate?
Yes. A customised certificate can include the participant’s or team’s name, recorded time, ranking position, event branding and other performance-related information.
Can Bobsleigh-push-challenge be used for product launches or brand activations?
Yes. The entire experience can be customised and connected to a brand or product communication strategy, making it suitable for product launches, store openings, promotional events and experiential marketing campaigns.
Can the installation recreate the atmosphere of a real bobsleigh competition?
Yes. In addition to the basic configuration, more elaborate setups can include scenic elements, start structures, artificial snow, branding, lighting, screens, leaderboards and dedicated spectator areas.
Contact Us
Bring the adrenaline and competitive energy of a real bobsleigh start to your next event with Bobsleigh-push-challenge by 3e60events.
From a simple professionally timed track to a spectacular Bobsleigh Start Arena, we can develop a fully customised experience combining sport, competition, technology, branding, gamification, Photo & Video Experience and digital engagement.
Push. Accelerate. Beat the Time.
info@3e60events.com