Virtual Events - Case history: Lexus IS presentation

cod: EV_10-900104

Virtual Events - Case history: Lexus IS presentation

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Virtual Events - Case history: Lexus IS presentation

cod: EV_10-900104

3e60events participated in the creation of the virtual event for the presentation of the new Lexus IS in the Saudi Arabian market. Our activation team was involved in several phases:
  • Creativity
  • Design
  • Planning
  • Production
  • Execution
  • Video content production with contributions from all over the world
  • Augmented reality content creation and design
  • Selection and management of outdoor locations
  • Post-editing
  • Broadcast of the launch of the new Lexus IS
It was one of the most important and successful virtual events for the Japanese car manufacturer, with over 4 million views across different channels.

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