Engaging audiences, building brands and creating value is what we do. We create impact by challenging convention

Making Sponsorship Truly Accountable

• Work with 3e60sport to identify key target markets and objectives of the sponsorships
• Implement a dedicated and relevant research programme
• Combine with metrics and data already available internally and externally
• Regularly update the Scorecard and measure Performance
• On-going analysis to identify key areas to improve the success

• Clear identification of objectives to focus on activation and leverage plans
• Ability to identify areas of success and those that need improving
• Easy reporting process to show the sponsorship performance
• Ability to compare sponsorship performance across multiple properties

Understand the Role of Social and Digital in Sponsorship

The key consideration is to understand the value, impact and opportunity of digital channels for rights holders in sport.

This allows rights holders to better utilise digital to connect, engage and influence sports fans and for rights holders to listen to, engage, grow and ultimately monetise their fans.

How we do it:

• Research & Insight through conversation audits, influencer research and on-going social media monitoring
• Engagement through influencer campaigns, conversation platforms, advocacy programmes, community building and management
• Develop overall social and digital media strategies, provide bespoke training, help specify and recruit for social media roles
• Understand how people engage and discuss topics whilst watching live events

• Translate Digital and Social Media performance into monetary value ROI
• Identify all the major influencers of your brand, product or organisation
• Real-time audience statistics including demographics, trends and top interests
• Measure the exact themes, opinions and drivers of sentiment
• Consumer insights about TV and second screen usage
• Understand what type of media and content is performing best

Future Value of Event Sponsorship

• Our research tool ‘Catalyst’ employs a consistent methodology with questions set to measure activation, effectiveness across different types of sponsorship, different types of activation, brand portfolios and territories
• Face-to-face interviews at event
• Recruit at-event and follow up
• Ticket database survey

• Property engagement and attendee profiling
• Understand the effectiveness of on-site activations (in terms of its impact upon the target group and the health of the activated brand)
• Activation diagnosis
• Impacts on brand
• Gain knowledge into spectator demographics
• Track sponsor awareness and perception including sponsor consideration and positivity

To know more about our Experts Team and to share, with us, your goals and objectives, contact us at: info@3e60sport.com