Understand the Role of Social and Digital in Sponsorship
The key consideration is to understand the value, impact and opportunity of digital channels for rights holders in sport.
This allows rights holders to better utilise digital to connect, engage and influence sports fans and for rights holders to listen to, engage, grow and ultimately monetise their fans.
How we do it:
- Research & Insight through conversation audits, influencer research and on-going social media monitoring
- Engagement through influencer campaigns, conversation platforms, advocacy programmes, community building and management
- Develop overall social and digital media strategies, provide bespoke training, help specify and recruit for social media roles
- Understand how people engage and discuss topics whilst watching live events
Benefits:
- Translate Digital and Social Media performance into monetary value ROI
- Identify all the major influencers of your brand, product or organisation
- Real-time audience statistics including demographics, trends and top interests
- Measure the exact themes, opinions and drivers of sentiment
- Consumer insights about TV and second screen usage
- Understand what type of media and content is performing best