Jameel: From Football Passion to the Thrill of Motorsport

The iconic mascot of Saudi sport evolves alongside Toyota, Gazoo Racing, and Jameel Motorsport

Jameel is more than just a mascot: it is a beloved, widely recognized symbol deeply rooted in the Saudi sports landscape. After winning over fans in the world of football with its charismatic and engaging presence, Jameel is now expanding its horizons and stepping into the world of motorsport, joining forces with leading brands such as Toyota, Gazoo Racing, and Jameel Motorsport in major events and competitions.

A New Look for New Challenges

Thanks to a significant redesign by 3e60sport, Jameel has successfully reinvented itself to meet the demands of an increasingly multidisciplinary sports environment. The updated design preserves the mascot’s original identity and heritage while introducing more dynamic, contemporary features that embody the values of energy, passion, and innovation shared with Toyota and Gazoo Racing.

This evolution has allowed Jameel to become a prominent figure not only in football but also in e-sports and now motorsport, further strengthening its role as an ambassador for sport and entertainment.

A Strategic Asset for Fan Engagement and Brand Experience

Jameel’s strength lies in its ability to create an emotional bond with audiences. More than a simple mascot, it has become a true strategic asset for sports activations and brand experiences.
From fan zones to hospitality areas, from live events to digital platforms, Jameel plays a central role in initiatives that engage diverse audiences — from families to passionate fans — helping to convey the values of innovation, performance, and passion that define the Toyota universe.

From the Field to the Track: A New Chapter

Jameel’s debut in motorsport marks a natural and significant next step. Standing alongside Toyota and its racing divisions at competitions, events, and special projects makes it part of a larger narrative celebrating adrenaline, technology, and excellence.
Thus, the most beloved mascot in Saudi sports continues to evolve — maintaining its spirit while expanding its mission: to inspire, connect, and engage fans across every sporting arena, from the football field to the fastest racing circuits in the world.