26 years of global experience in the sports industry
With more than 26 years of experience, 3e60sport stands among the leading agencies in sports event production and management in Italy and worldwide.
The company has collaborated with major international sports federations and organizations, producing projects across multiple continents and building a reputation founded on quality, creativity, and operational precision.
Backed by a top-tier creative team and a highly skilled management group, 3e60sport combines imagination with executional excellence, delivering tailor-made solutions for all kinds of sports events — from international tournaments and fan zones to spectacular opening and closing ceremonies.
Synergy with the Italian Rugby Federation and attention to detail
The success of this project lies in the close collaboration between 3e60sport and the FIR’s marketing division, alongside all key stakeholders: sponsors, broadcasters, institutions, and technical partners.
This integrated approach guarantees brand consistency, production quality, and meticulous event coordination, transforming each Six Nations home match into an experience that conveys emotion, pride, and national identity.
Every aspect — from stage design and lighting to live direction and on-field activations — is crafted with meticulous care, fully aligned with rugby’s core values of passion, respect, teamwork, and commitment.
Delivering world-class sports event production
Within the landscape of sports events in Italy, 3e60sport distinguishes itself through its ability to blend technology, storytelling, and entertainment.
Its extensive expertise in sports production includes live show direction, pre-match and halftime performances, light shows, digital content, and sponsor activations — all designed to enhance fan engagement and elevate the perceived value of the event.
Through a results-driven approach and proven event management methodologies, every production by 3e60sport is conceived to maximize ROI and generate measurable value for the Italian Rugby Federation and all involved partners.
3e60sport: innovation, passion, and excellence driving the future of Italian rugby
With this new assignment, 3e60sport reaffirms its leadership in top-level sports event production and renews its commitment to supporting the promotion and growth of Italian rugby.
Combining international experience, creativity, and a strong attention to detail, the agency provides the FIR with end-to-end support, turning every Six Nations match into a powerful and memorable live experience.
The 2025 Six Nations will thus not only be a major sporting event but also a true celebration of Italy’s rugby identity, values, and passion — a spectacular production by 3e60sport.