Enhancing the attendee experience
Ensuring that attendees have an unforgettable and positive experience is at the heart of any successful event. From developing engaging programmes and supplementing presentations and performances, to simplifying practical information to make attendance a logistical breeze, augmented reality can help event organisers to connect with attendees in innovative and novel ways. This includes:
- Gamification of the attendee experience
Adding an element of interactivity can be impactful at a variety of events. Mini-games can help to engage attendees in a fun and relaxed way. For example, as making new contacts is a key driver for attending professional events, AR networking games can help to facilitate new connections by providing a useful icebreaker by sparking conversations around pre-determined topics.
- Accessing supplementary resources during presentations
For business events, speaker presentations can be taken to the next level with the use of AR. Rather than relying simply on PowerPoint slides that flash up information, it gives speakers a tool to invite attendees to actively participate. This makes presentations more compelling and strengthens connections between the person on stage and those sitting in the audience.
- Finding the right way with digital wayfinding
Attending events at large and unfamiliar venues can be a little overwhelming. By replacing or supplementing physical maps wayfinding with interactive floor plans and maps, attendees can benefit from a hassle-free, personalised guide to pinpoint where they want to go – and how to get there.