3e60events was been involved in the design, production and management of the worldwide launch of the new Toyota Land Cruiser. The 3e60events staff built a global event which, for security reasons, was managed in the form of a Digital Event. The creative staff of 3e60events participated in the conceptual conception of the event and its realization through its team in Dubai.

The All-new Toyota Land Cruiser World Premiere, saw the involvement of a team of over 40 experts for over 5 months, in the realization of a global event that saw the creation of contents made in different corners of the world: United Arab Emirates, Saudi Arabia, Japan, Russia, Australia and Germany.

The concept development was created around the concepts of "Human Centric" and "Story Telling Centric", placing the over 70-year history of this vehicle at the centre of the narrative.

The event saw the direct involvement of the Toyota Motor Corporation headquarters in Tokyo for the supervision of the entire event.

3e60events confirms itself as a dynamic partner, always ready to support the Event Makers in any new challenge, whether for physical, hybrid or fully digital events, all over the world.