Turn your mascot into a source of income

Three Ways Licensing Creates Lucrative Cash Flow

Mascots Licensing is lucrative because it generates money in three ways. First, you can license your IP to multiple licensees simultaneously. Second, it generates recurring revenue from these licensees, which is also known as autopilot revenue.  And third, you can let licensees re-license your IP and pay you twice. These are the three big reasons why licensing is so lucrative.

A good example are Sports Mascots. It’s licensed to many companies at the same time, creating hundreds of products such as T-shirts, hats, shorts, toys and other product categories. It’s also licensed internationally, creating more recurring revenue opportunities around the world.

The second lucrative side of licensing is recurring revenue known as royalties. Recurring revenue is one of the highest profit margin forms of revenue, continuously regenerating year after year. In the case of your IP, you develop it once, and through licensing, you generate recurring royalties from all the licensed products or services.

Collegiate sports licensing generates millions of dollars in recurring royalty revenues. Consumers love buying everything from T-shirts and sweatshirts to cell phone cases to home decor with their favourite college team’s brand. Each year, fans and alumni buy products featuring the team logos created decades ago that still deliver tens of millions of dollars in new product sales.

Co-marketing opportunities

We always promote the creation of co-marketing opportunities to maximize the ROI in the mascot. The Mascot becomes a real asset for the Rights Holders and it can be offered to the Commercial Partners for a wide range of activities. The 3e60sport's Activation Team can assist both the Right Holders and the Commercial Partners in the creation of bespoke activities able to create a "win-win" situation and to maximize the media revenues. 


In our 360 offer, around the full management of your Sports Mascot, we can provide a full service for the development of the Licensing structure for your merchandising. With more than 20 years of experience, we have developed important know-how about the best strategy, the laws and regulations, the best possible licensing agreements, a Rights Holder or a Brand, can establish and all the production and logistic issues related to a local, international or global licensing agreement. Our services include:
mascot licensing company, mascot licensing products, mascot merchandising, licensing specialist, sport licensing agency, most important licensing company, best licensing sport company,
  • Consulting to IP owner on developing and executing licencing programs
  • Strategy advise for brands owners on brand extensions and licensing
  • Consultancy to retailers on license acquisitions
  • Providing turnkey solutions to brand owners and retailers
  • Copywriting and Trademark registration
  • Contracts drafting, review and management
  • Royalties and audit report management
  • Copyrights legal issues and disputes advise
  • Creative service and product approval
  • Product and packaging conceptualization
  • POS and POP design and development
  • Creative assets evaluation
  • Style guide development
  • Licensing program, development and management
  • Strategic brand extension
  • Direct-to-retail licensing
  • Retail development
  • Bespoken promotional and QSR opportunities

To know more about our Experts Team and to share, with us, your goals and objectives, contact us at:

Tag:  3e60 sport3e60sportlicenziatario dirittimascot Abdul Latif Jameel Leaguemascot AC Milanmascot Al Ahly SCmascot Al-Ahli Saudi FCmascot Al-Batin FCmascot Al-Faisaly FCmascot Al-Fateh SCmascot Al-Fayha FCmascot Alhilal FCmascot ALJ Leaguemascot Alnasser FCmascot Al-Qadsiah FCmascot Al-Raed FCmascot Al-Shabab FCmascot Al-Taawoun FCmascot Alwedha FCmascot Barcelonamascot champions leaguemascot clubmascot creazionemascot design progettomascot designermascot diritti immaginemascot Ettifaq FCmascot FC Barcelonamascot FIFA coppa del mondo Russia 2018mascot FIFA world cup disegnatoremascot illustratoremascot Ittihad FCmascot Juventusmascot Liverpool FCmascot logomascot Manchester Unitedmascot NBAmascot NFLmascot Ohod Footbal Clubmascot Paris Saint Germainmascot prezzomascot produzionemascot Pyramids FCmascot Real Madridmascot Saudi Arabian Football Federationmascot Saudi Professional Leaguemascot sportivamascot UD Almeríamascot UEFA Euromascote do esportemigliore qualità mascotMilanello mascot AC MilanMilanello mascot creazione

Condividi linkedin share facebook share twitter share pinterest share - Internet Partner