Mascots are amazing storytellers for Content Marketing

Ever notice how many of the world’s most recognizable brands have a mascot? You know, figures like the yellow raincoat-clad Morton Salt girl and Mr. Clean, in his pristine, white T-shirt? Or non-human varieties, like the talking M&Ms, the Aflac duck, or – another critter and one of the world’s most recognizable mascots – Mickey Mouse.
Recently, that mouse who started it all, to paraphrase Walt Disney, turns 90. And he’s one of history’s most lovable and hardest working mascots. Disney has long topped lists of the world’s most powerful brands, and, once upon a time, not too long ago (10 years or so), reports showed that the friendly rodent had an astounding 98 per cent recognition rate among children ages three to 11.
That’s what a furry little creature can do. But you don’t have to be as big as Disney to make a brand mascot work for you. And these days, with content marketing, social media, and video, companies can get more leverage out of a character than ever before, engaging audiences, building brand loyalty, driving retention, and helping to clarify complex ideas – which is particularly useful for sports organizations and brands involved in sports sponsorships.


We, at 3e60sport, can support the Sport Makers in the development of a digital strategy around their mascot. We can, also, support brands to maximize the ROI of the sponsorship, activating their mascot or the using the club Mascot, integrated into the company's marketing strategy. Our Digital Team earned a unique experience in projecting, produce and managing the Digital Ecosystem for several Sports Makers and Brands.
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We Digital Team can provide a wide range of service:

  • Digital strategy development
  • Communication campaign
  • Activation through all the digital channels
  • Storytelling creation
  • Digital engagement activities
  • CRM digital support and integration
  • Digital competition
  • Special digital events

3D video presentation of the new Mascot of the ALJ League

To know more about our Experts Team and to share, with us, your goals and objectives, contact us at:

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