COMMUNICATION SUPPORTS, SPONSORSHIP ACTIVATIONS, Soluzioni

COMMUNICATION SUPPORTS

Disruptive marketing shakes things up

How to be disruptive in Activating your Sponsorship

Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.

At 3e60sport, our Creative Team is specialized in developing disruptive ways to activate the Sponsorships in innovative and effective ways. We always go beyond the standards, increasing the visibility and the ROI of each property the commercial partner owns.

Our Creative Team analyses several factors, starting from the company positioning and the key elements of the product ending with the stadium or environment opportunities and exploring each possible development. We have a "lateral thinking" approach and we always create a "first ever" communication opportunity.

Fly-banner®, developed by 3e60sport, has been one of the most innovative communication tools of the last years. Our Creative Team has developed an important experience to integrate Fly-banner® in different bespoke communication projects.

Fly-banner® is the biggest innovation ever seen in stadia. It gives huge visibility with its 12x12m banner and the amazing flexibility that this technological communication tool is able to offer.

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Fans-ball® is a strong tool for Fans Engagement. Fans-ball® can be used combined with music and MC entertainment to increase the fans interaction. Fans-ball® is a technologically advanced instrument. The camera is always facing the bottom in order to constantly record the fans. The HD camera signal is sent directly to the control room, to be broadcasted live on the giant screen of the venue, or/and sent to the TV broadcaster to be used for live TV entertainment and fans engagement activities.

Our, 3e60sport, Creative Team has developed several different dynamics in stadia, sports arenas and sports events, to maximise the fans engagement, the memorability of the sponsorship activation, the communication of key messages and key information with the audience.

VIDEO REFERENCE

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Speed-reader®, developed by 360sport, is innovative interactive communication support. We can develop creative campaigns around this technological tool, that increase the Fan Engagement and the ROI of the sponsorship during the match day. The Speed-reader® offers a complete customer journey before, during and after the match day, with infinite bespoke solutions.

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EVERY SHOOT AT GOAL IS REGISTERED

TECHNOLOGICAL ADVANCED SPEED RADARS ARE PLACED BEHIND EACH GOAL

CONTROL DESK WITH THE LATEST SPEED READING SOFTWARE

THE SPEED/POWER OF EACH SHOOT AT GOAL IS DISPLAYED IN THE FOUR CORNERS OF THE PITCH

THE "HIGH VISIBILITY" LED DISPLAYS ARE COMPLETELY CUSTOMISABLE

THE SPEE/POWER IS DISPLAYED ON THE GIANT SCREEN AND OTHER SUPPORTS

THE AUDIENCE AT THE STADIUM AND ON TV CAN SEE THE SPEED/POWER IN REAL TIME

THE RESULTS ARE DISPLAYED ONLINE IN REAL-TIME AND FOR AFTER MATCH FOLLOW UPS

Stadium-inflatable®, developed by 3e60sport, is an important innovation in the pre-match and half-time branding. Totally customizable, they are super easy to manage thanks to the innovative high pressure inflating technology. The transportation, set-up and break-down are fast, cheap and easy to manage.

Stadium-inflatable® can be included in a Creative Activation campaign combined together with artistic performances, sport presentation, engagement activities that maximize the ROI of the sponsorship.

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BRANDING GIANT STADIUM INFLATABLES

PRE-MATCH ENTERTAINMENT

INFLATABLE ENTRANCE ARCHWAYS

FANS ENGAGEMENT

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Clap-banner®, is a registered product and is protected by International Trademarks, Design Registrations & Copyrights. Only buy the Official and Legal Clap-banner®.

VIDEO REFERENCE

WHY IS SO SPECIAL AND SUCCESSFUL:

Clap-banner® a hand-held banner and noisemaker in one
Clap-banner® creates excitement both visually and audibly
Clap-banner® creates a fantastic visual effect giving maximum advertising space and brand awareness at a premium price
Clap-banner® ideal for clapping along to chants and songs at sports events and pop concerts

Clap-banner® Ecologically friendly versions available being made from recycled and biodegradable material
Clap-banner® ideal tool for sponsorship at all major sporting and other public events both indoor and outdoor
Clap-banner® a must for televised events and games
Clap-banner® ideally suited to create revenue and income especially for charitable or sponsored events

Clap-banner® ideal to be used for crowd choreography
Clap-banner® a popular supporters item and highly collectable
Clap-banner® quick lead times and small quantities available
Clap-banner® printed in full colour both sides, with text, logos & photo images

Clap-banner® a proven boost to teams and events
Clap-banner® minimal cleanup costs as spectators take them home after the event
Clap-banner® is ideal for all ages & can be used with one hand making it an ideal supporters tool for those with physical challenges
Clap-banner® 24/7 service

Gadget-launcher® is a strong tool for Fans Engagement. Gadget-launcher® can be used combined with music and MC entertainment to increase the fans interaction. Gadget-launcher® can reach 100 m of distance and used with different kind of gadgets.

Our 3e60sport Creative Team has developed several different dynamics in stadia, sports arenas and sports events to maximise the fans engagement, the memorability of the sponsorship activation, the communication of key messages and key information with the audience.

VIDEO REFERENCE

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Ola-ball® is a strong tool for Fans Engagement. Gadget-launcher® can be used combined with music and MC entertainment to increase the fans interaction. We can use one or more Ola-ball® at the same time for games, competition or simply fans interaction and entertainment.

Our 3e60sport Creative Team has developed several different dynamics in stadia, sports arenas and sports events to maximise the fans engagement, the memorability of the sponsorship activation, the communication of key messages and key information with the audience.