MASCOT ACTIVATION, SPORTS MASCOTS, Solutions

MASCOT ACTIVATION

Engage and entertain your audience with a mascot

Why a sport mascot

We’ve put together some ways that custom-made mascots can increase awareness for your sporting event or organisation:

As a one-time investment, mascots are a cost-effective way of boosting sports marketing campaigns aimed at fans and wider communities
Mascots often act as the figurehead for creating associated merchandising programmes, in turn helping boost sales
If you’re looking to entertain and inspire the next generation of sports fans and stars, your mascot could head up Kids’ Clubs and encourage participation at community sports events
Mascots help create a hook for the press, can attend photo-calls and help generate added publicity and social media opportunities
Mascot attendance at local community events helps raise a sporting organisation’s profile

Creativity in mascot activation

With more than 20 years of experience with major sport makers, we at 3e60sport, have developed a comprehensive experience and know-how in mascot activations. Our Creative Team, together with our Activation Team are ready to study your needs and objectives to project, produce and managed unique mascot activations in order to increase the ROI of your mascot. We see each mascot as an asset for your organization and we are able to organize a dedicated Team to get the best out of each mascot.

We can provide several services when we come to activate your mascot:

Integration in the overall marketing strategy
Definition of the activities based on the mascot personality and positioning
Mascot activation guidelines
Mascot activation creativity
Mascot activation production
Mascot activation management
Mascot promotion and development

Mascot training and management

3e60sport prides itself on offering our clients a turn-key package. In addition to offering skilled design and production of mascot, we provide support services to help our clients maximise the benefits associated with their mascot investment. One of these support services is mascot training.

Our expert practical advice is gained through more than 20 years of experience. Classes on how to become a mascot can be delivered on-site at client venues in Europe or overseas. Alternatively, we can host personnel at training sessions at our Milan studio.

Training workshops are mainly geared towards business organisations who have commissioned bespoke mascots. We offer tips on how to portray their unique mascot during personal appearances at company events, campaigns and public appearances.

We are also proud that our skill-set and knowledge of mascot performance is recognised to the extent that we work in partnership with character IP owners. Brands trust us to train their overseas partners on how to specifically portray their licensed property’s characteristics in a live environment.