Ittihad FC has created a major promotional campaign and an innovative fan zone for the 2023 FIFA Club World Cup
12/10/2023
3e60sport designed, produced and managed an important promotional project for Ittihad FC, a top club in the Saudi Professional League that participated in the FIFA Club World Cup held in Jeddah, the city of the yellow-black club.
The creative team commissioned by 3e60sport developed the concept: "The city of tigers" which was creatively declined by creating a real promotional campaign, developed on different media at local and international level.
The project has seen a lot of resources come into play, through an intense promotional campaign, to support the brand image and positioning of Ittihad FC.
Engaging activities on social media, the creation of a new club anthem with video clips that saw the participation of top players, the support of the most important legends in the history of the club and much more, have been able to create a new level of attention and active involvement, around the club, never seen before.
The pinnacle of the initiative saw the creation of an innovative fan zone with maxi screens, to watch all the matches of the FIFA Club World Cup, an important Food & Beverage area, the club museum, the official store, many games and activities for adults and children, a stage with a full program of entertainment activities, the presence of legends and players of the club and various initiatives, developed in collaboration with the club's commercial partners.
The Ittihad FC fan zone was active for 10 days, the entire duration of the FIFA Club World Cup 2024. Every day it offered an intense program of activities and the viewing of all the FIFA Club World Cup matches, live on the giant screen. The matches were accompanied by a "live sports studio" from the event stage, with important guests, who took turns during the pre-match, at half-time and at the end of each match.
Admission was free but regulated by an online registration system and saw over 16 thousand attendances during the entire duration of the event, with several days in which it was sold out.