Nowadays, we could talk about a 360º sponsorship campaign, since it usually covers several channels in a way that can impact the user in different ways and, consequently, it generates a better memory, brand notoriety and interaction.

Both the offline and the online channels have their limitations separately, so creating a joint strategy will always improve the results. For example, television offers a huge coverage, however, the penetration is very low as it is a mass medium. The same could apply to other formats of traditional advertising such as billboards or press. On the other hand, online marketing usually offers better penetration results, since the possibility of segmentation is much greater, in addition to other factors. However, it is difficult to get very high coverage.

We, at 3e60sport, developed our Digital Team in order to include a Blend approach from the beginning. We have joined together experts of ATL, BTL and fully Digital to create the best environment where Creative and Strategic ideas can come to life in the most effective way. 

Normally, this type of action is proactive and interactive, that is, they encourage the user to perform an action or to interact with the brand, which the user will be grateful for, since he will also live a different experience than usual, as far as terms of marketing and communication is concerned.