We create the perfect Mascot Marketing Plan through character development

How to create the Mascot's Backstory

When coming up with your mascot’s backstory we focus on six key elements:
  • Physical description – What do they look like and how do they dress? How does your mascot carry itself and perform everyday actions?
  • Background – What special skills does your mascot have? What do they know how to do? What have they achieved throughout their life? Who are they?
  • Personality – What are your mascot’s temperament and demeanour? Are they shy, outgoing, motivating? Does their personality change depending on the situation and how their audience interacts with them? How does their personality translate into their body movements and appearance?
  • Relationships – How does your mascot interact with people?
  • Interests – What are your mascot’s hobbies and interests? If they could have a conversation, what would they want to talk about? What would their tone be? Are they funny, professional, sarcastic?
  • Motivations – What is your mascot’s objectives? Is their goal to spread an important message, build fan excitement or sell a product or service? What are their values?

The Mascot briefing stage

Naturally, you have ideas for your own Mascot Design or Cartoon Logo, in order to make it easy for you to communicate them to our designers, the very first step is to fill our Creative Briefing that will be sent to you. In these forms you will be able to explain how you imagine the character, our team of artists and designers will carefully review your ideas and as a result, our team will have a starting point for the design.

The mascot identity creation stage

The new Character will play a key role inside your sports organization or event, becoming an important communication tool, creating amazing entertainment moments, as well as driving new revenues. The main steps, in terms of the creative journey, will be:

  • Identify fans in a Community and its values
  • Identify and analyze the target audience
  • Define, with the Football Club, which symbol should be used for the creation of the new mascot
  • Creation of concept idea and mood board
  • Build the mascot personality, spreading social values
  • Proposals for mascot’s name

Why choose 3e60sport for your next Mascot?

With more than 20 years of experience in creating, designing and managing sports mascots, we, at 3e60sport, have developed all the necessary skills to become your partner in the complex creative process to give you next mascot live. There are several reasons why to choose us:
  • Experience: our team of designers and artists has created hundreds of mascots for customers all around the world
  • Creative spirit: each of our designers has a passion for pixel-perfect illustrations, we are art lovers and illustration/design, enthusiasts
  • Highly flexible: we adapt to your ideas, sketch artwork based on them and improve aspects that result in amazing graphics you will not believe
  • Focused on details: attention to details is what makes a great mascot creative agency. We focus our creative skills on projecting your needs peculiarly detailed

To know more about our Experts Team and to share, with us, your goals and objectives, contact us at:

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