The design and creation of a Fanzone or of a Sports Village necessarily starts with the definition of the goals and Key Performance Indicators - KPIs. Whether it is promoted by a Sport Maker or by private company, the project must be conceived around the main objectives, that can be communication, education, entertainment or, purely, profit, produced by selling areas to commercial partners, ticketing, F&B and merchandising.
3e60sport has designed, produced and managed, all over the world, various Fanzone projects for numerous international players in sport: Olympic Games, NBA, MotoGP, Rugby Six Nations, Saudi Professional League, Abu Dhabi Sport Council, AC Milan, Paris Saint Germain, Bayern Munchen, Zenit Saint Petersburg and many more. At the same time, we have also designed sports areas for some of the major private players in the world of sports, to name a few: Coca-cola, Mastercard, Toyota, Redbull, McDonald's, Samsung, Ferrari, Emirates Airline.
Our strategic approach has always supported the design, leading to the accurate definition of all the elements of the project. Identifying the best direction and developing the most appropriate approach, are the basic elements for creating successful case histories. Our Team boasts 20 years of successes and collaborations that have lasted for decades, with ever more renewed esteem, in different parts of the world, on a very diversified range of sports.