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A game plan for enhancing fan engagement, 3e60sport News, Mediahttps://www.3e60.com/en-ww/a-game-plan-for-enhancing-fan-engagement.aspxBased on our analysis, we have identified five tenets that sports organizations should consider as they examine their approach to fan engagement: Know your target. To design effective engagement programs, teams must be clear—and specific—regarding the target with whom they seek a relationship.
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