DIGITAL EXPERIENCES, SPONSORSHIP ACTIVATIONS, Solutionshttps://www.3e60.com/en-ww/digital-experiences.aspx When considering how to approach improving fan engagement in any sport, it is helpful to think about the 4 areas in which a Sports Maker or Brand can focus to take an all-encompassing view of the fans’ needs . ... There is potentially a great opportunity then to utilise the venue , that has likely been heavily invested in, to support fan [...]
COMMUNICATION SUPPORTS, SPONSORSHIP ACTIVATIONS, Solutionshttps://www.3e60.com/en-ww/item-v11.aspxFans-ball® is a strong tool for Fans Engagement. ... The HD camera signal is sent directly to the control room, to be broadcasted live on the giant screen of the venue, or/and sent to the TV broadcaster to be used for live TV entertainment and fans engagement activities. ... We can develop creative campaigns around this technological tool, that increase [...]
Technology and Sustainability in the Event Industry, News, Mediahttps://www.3e60.com/en-ww/technology-and-sustainability-in-the-event-industry.aspxThis article explores how the integration of technology and sustainability can create an unparalleled synergy, resulting in a greener and more engaging future for the event industry. ... Through the use of immersive technologies such as virtual reality (VR) and augmented reality (AR), participants can engage with dynamic and interactive content that goes [...]
The six-step of an effective experiential branding strategy, News, Mediahttps://www.3e60.com/en-ww/the-six-step-of-an-effective-experiential-branding-strategy.aspx 3e60events - Solutions for Event Makers > Media > News > The six-step of an effective experiential branding strategy The six-step of an effective experiential branding strategy 03/19/2018 Experiential marketing is a growing trend which involves marketing a product or a service through experiences that engage the customers and create an emotional attachment to the [...]
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How Augmented Reality is Transforming Events, News, Mediahttps://www.3e60.com/en-ww/how-augmented-reality-is-transforming-events.aspxFrom developing engaging programmes and supplementing presentations and performances, to simplifying practical information to make attendance a logistical breeze, augmented reality can help event organisers to connect with attendees in innovative and novel ways. ... Mini-games can help to engage attendees in a fun and relaxed way. ... Augmented reality in [...]
DIGITAL DEVELOPMENT, SPORTS MASCOTS, Solutionshttps://www.3e60.com/en-ww/digital-development.aspxAnd these days, with content marketing, social media, and video, companies can get more leverage out of a character than ever before, engaging audiences, building brand loyalty, driving retention, and helping to clarify complex ideas – which is particularly useful for sports organizations and brands involved in sports sponsorships. ... We Digital Team can provide a [...]