Why sports need to own the fan engagement journey, 3e60sport News, Mediahttps://www.3e60.com/en-ww/why-sports-need-to-own-the-fan-engagement-journey.aspxSport is one of the very few forms of entertainment that is still at its most engaging when consumed live, creating a natural content cycle before, during and after game-days. But some rights-holders have become too focused on game-day content, creating a vacuum where brands and publishers would hope to capture fans’ attention and dollars during other [...]
The cornerstones of hybrid events, News, Mediahttps://www.3e60.com/en-ww/the-cornerstones-of-hybrid-events.aspxIn fact, in a recent survey by Freeman Data Solutions, 78% of 20,491 brand marketers surveyed agree that Freeman Data Solutions moving forward, in-person events will pivot to hybrid models. ... Offer VIP interaction or upgrades for attendees that travel to the event or that buy a higher value virtual ticket. 4 BRAND-BUILDING BENEFITS OF HYBRID EVENTS In the [...]
MASCOT ACTIVATION, SPORTS MASCOTS, Solutionshttps://www.3e60.com/en-ww/mascot-activation.aspxBrands trust us to train their overseas partners on how to specifically portray their licensed property’s characteristics in a live environment.
Digital events strategy, News, Mediahttps://www.3e60.com/en-ww/digital-events-strategy.aspxRegardless of the choice made, for a live session to run seamlessly, enough time and budget need to be allocated to conducting rehearsals and dry runs. But if you want to reduce the burden on speakers, consider pre-recording sessions and bringing up the speakers for the live Q&A segment. ... The responsibility is your hands to be transparent as a [...]
event ideashttps://www.3e60.com/en-ww/event-ideas.aspxevent ideas