L'Ittihad FC, in occasione della FIFA Club World Cup 2023, ha creato un'importante campagna promozionale e una innovativa fan zone, 3e60sport News, Mediahttps://www.3e60.com/it-ww/item-v21.aspx Il team creativo incaricato da 3e60sport ha sviluppato il concept: " The city of tigers" che è stato declinato creativamente creando una vera e propria campagna promozionale, sviluppata su diversi media a livello locale e internazionale.
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