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Why sports need to own the fan engagement journey, 3e60sport News, Mediahttps://www.3e60.com/it-ww/why-sports-need-to-own-the-fan-engagement-journey.aspxLive sports events have always attracted the largest TV audiences and advertising budgets and, while that spend has been increasingly divided amongst multiple content producers, leagues and clubs are still in the box seat. >
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