INTRODUCTION
In 2020, the events industry transformed overnight to virtual, but conversations about the future are already happening now. Event leaders are already considering the long-term impact of COVID-19 and how the future of events must adapt to how their attendees experience the world. Many events will remain successfully virtual.
Others will return to gathering in person at physical venues. But most events will be both. Most events will be hybrid. In fact, in a recent survey by Freeman Data Solutions, 78% of 20,491 brand marketers surveyed agree that Freeman Data Solutions moving forward, in-person events will pivot to hybrid models.
So what do hybrid events look like? Even more, what do world-class hybrid events look like? In this article, we would like not only to outline tips and best practices from hybrid event experts but also provides the strategies and tools for today’s event organizers to get started with everything they need to plan and execute a successful hybrid event.
Hybrid events reshape what it means to be at an event, as attendees can now have the same experience onsite or virtually. They make it so that an audience you normally couldn’t reach becomes easily reachable, and we’re seeing organizations around the world from New Zealand to Germany discover what it means to unlock an entirely new audience for their existing events.