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A game plan for enhancing fan engagement, 3e60sport News, Mediahttps://www.3e60.com/en-ww/a-game-plan-for-enhancing-fan-engagement.aspx 3e60sport - Innovation in Sports Marketing > Media > 3e60sport News > A game plan for enhancing fan engagement A game plan for enhancing fan engagement 09/18/2019 No two sports fans are alike, and sports organizations should be agile in adapting and evolving their offerings to address different fan segments. ... It’s about engaging [...]
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Why sports need to own the fan engagement journey, 3e60sport News, Mediahttps://www.3e60.com/en-ww/why-sports-need-to-own-the-fan-engagement-journey.aspx 3e60sport - Innovation in Sports Marketing > Media > 3e60sport News > Why sports need to own the fan engagement journey Why sports need to own the fan engagement journey 08/30/2021 Sports fans have never had more information at their fingertips. ... For example, to re-engage dormant fans, leagues can use simple, quick-fire tools such as [...]
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VALUE, RIGHTS MANAGEMENT, Solutionshttps://www.3e60.com/en-ww/value.aspx 3e60sport - Innovation in Sports Marketing > Solutions > RIGHTS MANAGEMENT > VALUE VALUE Engaging audiences, building brands and creating value is what we do.... This allows rights holders to better utilise digital to connect, engage and influence sports fans and for rights holders to listen to, engage, grow and ultimately monetise their [...]
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DIGITAL EXPERIENCES, SPONSORSHIP ACTIVATIONS, Solutionshttps://www.3e60.com/en-ww/digital-experiences.aspx When considering how to approach improving fan engagement in any sport, it is helpful to think about the 4 areas in which a Sports Maker or Brand can focus to take an all-encompassing view of the fans’ needs . ... There is potentially a great opportunity then to utilise the venue , that has likely been heavily invested in, to support fan [...]